At PeopleFinders Productions we feel the Reality Advertising process works best when it is collaborative. With Laura at the helm, our staff works with your agency and your client to make the most of:

Your client's needs The product's attributes The agency's account needs and goals
What you want the real people to say What message you want the at-home audience to know

We then take this information and, through a series of interviews, determine:

Who your consumer audience is Why they use your product When they use your product
How strongly they feel about your product